If you're in need of no-cost ways to generate customers for your new complementary therapy business, particularly if it has an online shopping cart, the best way is Article Marketing because it's free and the traffic keeps coming, year after year, from each article. So if you are looking for product launch ideas read on.

Article Marketing isn't a fast way to get started online, but it's a low-cost, risk-free method anyone can adopt. First let's compare it with some different ways to get Internet visitors. Let's take the example of promoting a new shopping cart.

A traditional way of bringing customers to your new website, taught by many on-line marketing training, is to contact other website owners asking for a link exchange. This can be successful, but it's a slow process and you need to be careful who you target. For example, if I sell dog collars by post I may be happy to do a link swap with someone who runs dog training classes, but not someone else promoting dog collars.

Another method is posting on forums in your niche, with your URL in your signature. Also effective, but time-consuming.

In theory a Pay-Per-Click (PPC) campaign is easy to set up and you could see traffic very quickly. In practice unless you're experienced at these campaigns, you can spend ages testing for the best settings and exhaust your budget without making a single sale. I did! And being of a suspicious nature , I often wondered how many clicks were by my competitors, spending my funds!

Additional online methods include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I am trying to sell, not buy, so why sit wearily, clicking on other people's sites so that they can sit bored to tears clicking on my web-page? They probably never even see my advert. With tabbed browsers the temptation is just to open the next tab to click on the advert, never reading the adverts.

These ideas are time-consuming and ineffective for a serious product launch.

Offline promoting methods include networking to swap cards at business clubs. Time-consuming, costly and again in general, others are attending to sell, not to buy.

In contrast, article marketing targets people who have implied that they are interested in the subject your website targets. Choose the correct keywords and readers will be actively intending to buy, not sell.

The idea of article marketing is that you write an article and submit it, with your website URL, to article directories from which publishers can take articles for newsletters etc so long as they include your website details with your article. Then when interested parties read your article, they can click onto your website.

The article you have produced in an hour or so stays (theoretically) online forever and you can receive focused traffic from it in perpetuity.

For example, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra effort, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost by PPC? Another benefit is that the best article directories email you a report showing the keywords on which your article is being found.

In my opinion article marketing has so many advantages over alternative methods that I cannot think of any reason why it would not be one of your marketing strategies.

Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have seen rewards much earlier.

Article Publishing Is A Major Piece Of Any Internet Marketing Blog
Many times when I am communicating with other marketers and I bring up the subject of article writing, I'll get a response like "I'd rather have a root canal, than write!" Article writing doesn't have to be this hard, follow these guidlines, and you'll write articles that get more readers!

Article Distribution To Achieve The Highest Possible Amount Of Traffic
Submitting articles to the article directories is a time honored strategy for generating traffic. It has been used since the early days of the Internet and is still an effective traffic generation strategy even in our Web 2.0 times.

How The Ezarticlelink.Com Will Save You Time, Money, And Stress
Ezarticlelink is back link building system that can help you build an unlimited number of quality and relevant backlinks to an unlimited number of websites through EzArticlelink network. It has all of the features you will ever need in building back links for your website.

Article Marketing As A Fantastic, Affordable Way Of Internet Marketing For Your Home Based Business
A home based business can be a challenge but making use of article marketing as a form of internet marketing can make your job a whole lot easier. If you have a website and want to bring more traffic to your site then submit these articles to article directories over the web that are free

Article Advertising And Risk-Free Coverage For Your Website - A Wonderful Methodology
An increasing number of website and business owners are turning toward a new approach to advertising and best of all; it is free. Article marketing, as it is technically known among webmasters, is achieved by translating expertise into a written article and effectively promoting it across the web.

Is Article Marketing Work An Alternative Way For Internet Marketing? A Clarification
People often ask if article marketing is a new way to do internet marketing, but that is not exactly how things work. Article marketing is only one facet of internet marketing, and is not meant for complete replacement.

How One Can Make Use Of Article Marketing Proficiently While Maintaining A Good Search-Engine Ranking?
It has become increasingly difficult to get to the top of the major search engines in recent years as search engines like Google and Yahoo have changed their criteria for how they rank websites.

Writing A Clear To Read And Well Formatted Article Is An Essential Facet Of Mass Article Marketing - Or Reading On A Computer Screen Is Totally Different!
As with newspapers, there will be people who read them in their entirety, there will be those that read only the headlines and a synopsis. There will be people intending to read fully but get disgruntled because they may keep losing their place, losing the thread of the article and so on.